A group of neon advertisements (including 'Cola-Cola', 'Carta Carbone Nastri Kores', 'Aperol', 'Brill', Bulova', 'Koloderma', wool (Pura Lana Vergine), 'Candy', and 'Cinzano') illuminated at night in Milan, Lombardy, Italy, 1960. (Photo by"_QQ_"..
A group of neon advertisements (including 'Cola-Cola', 'Carta Carbone Nastri Kores', 'Aperol', 'Brill', Bulova', 'Koloderma', wool (Pura Lana Vergine), 'Candy', and 'Cinzano') illuminated at night in Milan, Lombardy, Italy, 1960. (Photo by Alon Reininger/Archive Photos/Getty Images)
